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We help high-performing teams accelerate revenue growth deliver commercial diligence focus their growth strategy unlock go-to-market clarity

Backed by experience at BCG and Bain and in growth roles at high growth startups acquired by Alphabet and others, we support private equity mega funds and select Fortune 500 clients move fast to deliver results across commercial growth and due diligence.

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What we do

We focus on high-impact commercial challenges where the right strategy, executed well, drives results.

Go-to-market strategy

Identifying how the business grows and what’s getting in the way.

Sales and marketing system design

Building the right processes, roles, and incentives to scale sales.

Commercial diligence & M&A execution

Supporting investors and operators through high-velocity transitions.

Interim commercial leadership

Filling the gap between strategy and execution.

Identifying how the business grows and what’s getting in the way.
We work with commercial and executive leaders to sharpen the GTM plan, refocus teams on the right segments and channels, and identify what’s needed to hit revenue targets.

Collaborated with the CRO of a B2B software portfolio company to restructure GTM around vertical-specific plays. Reduced CAC by 22% and improved outbound conversion by 35% within two quarters.

Building the right processes, roles, and incentives to scale sales.
We’ve built quota models, restructured sales orgs, developed playbooks, and stood up RevOps functions for businesses at different stages of maturity.

For a tech-enabled services business post-acquisition, we designed a new sales comp structure, reorganized territories, and enabled better pipeline visibility—improving forecast accuracy and accelerating rep ramp time.

Supporting investors and operators through high-velocity transitions.
We help evaluate growth levers pre-close and operationalize them post-close, often working across diligence, integration planning, and value creation execution.

Provided commercial diligence for a vertical SaaS asset in a carve-out scenario. Within 21 days, we delivered customer voice insights, TAM validation, and account-level retention analysis to support final investment committee approval.

Filling the gap between strategy and execution.
We take on hands-on roles, Head of Growth, interim CRO, commercial advisor, during moments of transition or transformation. We bring outside perspective and internal focus.

Served as interim Head of Commercial during a PE-led consolidation in health services. Worked across six business units to unify sales planning, rationalize SKUs, and rebuild the funnel resulting in 2.5x YoY upsell revenue.

How It Works

We work with private equity firms and their tech-enabled portfolio companies, along with select Fortune 500 teams, to unlock commercial growth, drive sales performance, and support M&A execution.

We’ve led integrations post-acquisition, redesigned sales systems, supported commercial diligence in fast-moving processes, and helped executive teams bring focus to their go-to-market strategy. We bring experience from both sides: strategy roles at BCG, Bain, and McKinsey, and operator roles with full P&L and team leadership.

We move fast and help teams focus on what drives real commercial impact.

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Driving real outcomes

We work like an embedded growth team with a focus on your success whenever and wherever you need it. We take client calls at 11pm on Saturday when the help is needed.

Fast, hands-on, and focused on action. Most of our work comes via referrals, from investors we’ve supported in diligence to operators we’ve helped scale post-acquisition. We move fast. Whether it’s a 3-week diligence sprint or a 60-day team restructure.

Our priority is impact for you: more leads, better conversion, and sharper strategy. And we go beyond advice. We help execute, run stand-ups, and drive traction when it matters most.

Trusted by market-moving companies

FORTUNE

500

Industrial Tech Co

5 M&A strategy and commercial diligence projects

Mega fund private equity ($1T AUM)

$700M technology portfolio company sales transformation (4x renewed)

Mega fund private equity ($600B AUM)

$800M technology portfolio company marketing transformation (5x renewed)

Mid-market roll-up focused PE ($15B AUM)

M&A strategy and execution for 10 acquisition targets (4x renewed)

FORTUNE

500

Industrial Tech Co

5 M&A strategy and commercial diligence projects

Mega fund private equity ($1T AUM)

$700M technology portfolio company sales transformation (4x renewed)

Mega fund private equity ($600B AUM)

$800M technology portfolio company marketing transformation (5x renewed)

Mid-market roll-up focused PE ($15B AUM)

M&A strategy and execution for 10 acquisition targets (4x renewed)

Examples of how we've helped clients grow

GTM overhaul drives pipeline

A SaaS company had a strong product but couldn’t grow its pipeline. Outbound was scattered, messaging was off, and teams weren’t aligned on who to target.

We helped narrow the focus: sharpened the ICP, rewrote the outbound playbook, and built a new campaign engine around high-intent accounts. Sales and marketing started working from the same playbook.

Three months later, pipeline was up 35% and conversion rates doubled with no new headcount.

Merger redesign boosts upsells

Six acquisitions in, the client had scale but no cohesion. Each team was still selling like they were independent.

We integrated the GTM model, created shared account ownership, and rolled out new cross-sell plays tied to customer milestones.

Within the year, upsell revenue jumped 2.5x. The biggest shift wasn’t structural but cultural, and teams started selling as one.

Pricing shift unlocks revenue

The client kept existing pricing in place for two years. As a result, its products were underpriced, overbundled, or misaligned with how customers used the service.

We segmented the base, rebuilt the packages, and introduced pricing that reflected real value.

Five months later, they’d unlocked $3M in net-new revenue with no impact on churn. Margins were up. So was confidence.

Steven Fox

Principal

Steven brings experience from BCG, JPMorgan, and leadership roles in tech and healthcare. He’s led $4B+ in M&A integrations, built commercial teams, and advised investors and operators through high-stakes moments. His work spans sectors like digital health, SaaS, logistics, and consumer tech, often at key inflection points. Before founding the firm, he led Business Development at an Alphabet-acquired AI company and scaled a digital health platform expansion into new markets.

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